Topan & Binns: Home Office Security & Policing Event

Topan, a prominent fencing company, has been a long-standing client of BLCKMTN. Over the last year, we’ve had the pleasure of working together on a wide range of projects, supporting them with design, branding, and marketing. Our ongoing partnership continues to evolve, and we were excited to assist Topan with their recent exhibition stand at the Security & Policing Event at Farnborough, hosted by the Home Office.

This event is a key event for companies in the security and policing sectors, and it attracts professionals from a wide range of industries, including government bodies such as the Ministry of Defence (MOD) and Ministry of Justice (MOJ). The event focuses on a diverse array of products, services, and capabilities, offering an opportunity to network and showcase the latest innovations in security.

A Partnership Built on Expertise

For this event, Topan teamed up with Binns, another respected name in the fencing industry, to showcase their combined expertise. Both companies brought unique skills to the table, with Binns’ established reputation for working on large-scale commercial projects, including high-security sites such as prisons. The collaboration provided the perfect platform for both brands to demonstrate their strengths and reinforce their positions in the industry.

What We Were Tasked With

BLCKMTN was tasked with creating a stand that would not only generate leads but also raise brand awareness for both Binns and Topan. Both companies wanted a plot that would stand out against the competition. The objective was clear: design an engaging and professional exhibition space that would attract attention while highlighting the technical and aesthetic aspects of the fencing systems both companies provide. We worked closely with the teams to ensure the stand was eye-catching, practical, and aligned with the overall goals of the event.

Creating the Stand: From Concept to Reality

To bring the stand to life, we initially used Google SketchUp to plan and visualise the space in 3D. This allowed us to fine-tune the design, ensuring the elements lined up to the brief and was optimised for the best presentation and giving both the product and available information the best visibility. The stand itself featured bold and dynamic branding, focusing on things such as Binns’ high-security solutions and Topan’s USP’s, and their applications. This was a key part of the collaboration, as we aimed to highlight Binns’ work in the critical national infrastructure and security sectors.

The Event: A Hub for Key Decision-Makers

The Security & Policing event is not open to the public, making it a highly exclusive gathering for professionals in the field. Attendees included key decision-makers from various government departments and private companies, providing an invaluable opportunity for Binns and Topan to connect with potential clients and partners. By focusing on lead generation and brand exposure, both companies were able to showcase their offerings to a targeted audience, generating leads that has resulted in a clear path to future potential collaborations.

The Impact and Next Steps

As a result of the successful partnership and stand design, Binns and Topan were able to establish a stronger presence in the sector, generate new business leads, and strengthen relationships with key industry players. This collaboration also allowed them to position themselves for future opportunities, helping to further solidify their reputations as leaders in the fencing industry.

Daniel Brun, Marketing Manager at Topan:

“We have collaborated with Blckmtn on several projects, and we both share a strong business philosophy of partnership. For the Security and Policing exhibition, we worked together to navigate the changes in the initial design. The outstanding result is a testament to excellent communication and adaptability to those changes.”

A Look at the Future: What’s Next for Binns & Topan?

The success of the Farnborough exhibition is just the beginning. Both Binns and Topan are now in a prime position to expand their presence within the security and policing sectors, as well as other industries requiring high-security perimeter solutions. As they continue to push boundaries, we look forward to further collaborating with them on future projects and helping them reach new heights.

If your company needs any support with any trade stand or exhibition design feel free to reach out. Or, if you need branding and on-going design and marketing support you can contact us for a no obligation meeting to discuss your ideas and plans on how to elevate your brand to the next level.